For this piece of work I have put on my blog, I have written about who is going to be my target audience and the reasons for these choices.
The target audience for my energy drink is for males and females who play sport, of course anyone can buy this product but our main target audience is people who play sport as the product we are advertising is an energy drink. There is no age limit for my drink expect for children below the age of 3 due to the ingredients contained in the energy drink.
The reason I have decided to have both genders as my target audience is because both men and women play all kinds of different sports, so targeting both men and women would benefit the owners of the energy drink as they will be attracting a larger audience and it would benefit the customers because its targeted at both men and women.
I have decided not to have an age limit on my energy drink (expect for under the age of 3) because a large variety of energy drinks do not sell energy drinks to under 16’s because of some of the ingredients that the product contains. Our product is available to all ages because our product is more of a stimulant drink rather than an energy which means our product doesn’t contain all the high levels of ingredients such as caffeine that energy drinks such as Red Bull contain.
Making our product available to both genders and all ages is all well and good but our product needs to be affordable. To find out what the right price for our product we will need to do some market research and audience research to find out the prices of other energy drinks such as Lucuzade, Powerade and what type of people buy them and how much they are willing to pay for an energy drink. By doing this I will then be able to decide a price for my target audience.
Doing a lot of research on the internet it has helped me choose who is going to my target audience. Now I know who is my target audience I now need to plan my advert to make it apealing to both genders.
The target audience for my energy drink is for males and females who play sport, of course anyone can buy this product but our main target audience is people who play sport as the product we are advertising is an energy drink. There is no age limit for my drink expect for children below the age of 3 due to the ingredients contained in the energy drink.
The reason I have decided to have both genders as my target audience is because both men and women play all kinds of different sports, so targeting both men and women would benefit the owners of the energy drink as they will be attracting a larger audience and it would benefit the customers because its targeted at both men and women.
I have decided not to have an age limit on my energy drink (expect for under the age of 3) because a large variety of energy drinks do not sell energy drinks to under 16’s because of some of the ingredients that the product contains. Our product is available to all ages because our product is more of a stimulant drink rather than an energy which means our product doesn’t contain all the high levels of ingredients such as caffeine that energy drinks such as Red Bull contain.
Making our product available to both genders and all ages is all well and good but our product needs to be affordable. To find out what the right price for our product we will need to do some market research and audience research to find out the prices of other energy drinks such as Lucuzade, Powerade and what type of people buy them and how much they are willing to pay for an energy drink. By doing this I will then be able to decide a price for my target audience.
Doing a lot of research on the internet it has helped me choose who is going to my target audience. Now I know who is my target audience I now need to plan my advert to make it apealing to both genders.
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