For this piece of work i have done some research on television adverts since the first ever advert was broardcasted. I have written about how they have changed over the years and how much adverts cost to ait on the TV.
For my A2 media project I have decided to do a television advert. For this piece of research I will be looking at the history of adverts and how they have developed over the years and the development of technology since the first adverts were made.
The first ever TV advert was first broadcasted in the United States on the 1st of July 1941 by a watchmaker named Bulova. He paid $9 for his advert to be shown on the New York station WNBT before a baseball game. The first broadcast to be shown in the United Kingdom was on 21st of September 1955 on ITV which was advertising GIBBS SR Toothpaste.
The advertising industry has changed dramatically since the first advert was broadcasted. Adverts in the UK are now shown before and after TV shows and during them aswell. On the majority of channels advertising breaks are usually around every fifteen minutes of a show, so if there’s a show on for an hour twenty minutes of that show will be of adverts and forty minutes of the actual show. In the UK advert breaks usually last around 3 to 5 minutes allowing plenty of adverts to be shown before the next part of the show is on. In the 1960’s adverts would last around one minute whereas now they only last around thirty seconds, however there were only one or two adverts shown between and during shows compared to now where there are six or seven.
Until the early 1990’s, advertising on the television was only affordable for large companies. However desktop video has allowed many small and local businesses to produce television adverts that can be aired on local cable TV services.
At certain times of the year or when there’s a show on that is going to attract a large audience the price of advertising for that particular time can be increased dramatically. This is due to the amount of people watching the show which means this is the ideal time for companies to advertise their products to a large audience. For example every year when the final of the superbowl is on around 90 million people tune in to watch the game. To advertise during the superbowl companies have to pay 3 millions dollars to show a 30 second advert of the product they are selling. Companies pay this much to advertise their product during the superbowl because of the amount of people that will be watching their advert. In Britain the most expensive time to advertise was during the final of Britain’s got Talent. In the final of the 2010 show it cost Companies £250,000 for a 30 second slot due to the large audience that was watching the show.
Since the first broadcast technology has over the years had a huge impact on television advertising. When the first adverts were shown there was no way in skipping the adverts to get to the next part of the show. However a few years ago sky upgraded their sky box with a new box called sky plus. This allows people to pause live TV and record programmes that they don’t have time to watch. By being able to do this viewers can now fast forward the shows they have recorded or paused meaning they now don’t have to sit through adverts if they don’t wish too. This could have a negative effect for companies who advertise on the television because they will be paying money to advertise on the TV when possibly not many viewers will be watching due to not having to watch them if they don’t want to.
By doing this research I have done I have found out a lot about adverts which will help me with my advert. I have found out how long an advert normally lasts, what channels have adverts and how adverts have changed over the years. This research will help me with my advert as i now know how long my advert needs to last and that it needs to make the audience want to watch it because with technology such as sky+ people can now fast forward and pause TV.
For my A2 media project I have decided to do a television advert. For this piece of research I will be looking at the history of adverts and how they have developed over the years and the development of technology since the first adverts were made.
The first ever TV advert was first broadcasted in the United States on the 1st of July 1941 by a watchmaker named Bulova. He paid $9 for his advert to be shown on the New York station WNBT before a baseball game. The first broadcast to be shown in the United Kingdom was on 21st of September 1955 on ITV which was advertising GIBBS SR Toothpaste.
The advertising industry has changed dramatically since the first advert was broadcasted. Adverts in the UK are now shown before and after TV shows and during them aswell. On the majority of channels advertising breaks are usually around every fifteen minutes of a show, so if there’s a show on for an hour twenty minutes of that show will be of adverts and forty minutes of the actual show. In the UK advert breaks usually last around 3 to 5 minutes allowing plenty of adverts to be shown before the next part of the show is on. In the 1960’s adverts would last around one minute whereas now they only last around thirty seconds, however there were only one or two adverts shown between and during shows compared to now where there are six or seven.
Until the early 1990’s, advertising on the television was only affordable for large companies. However desktop video has allowed many small and local businesses to produce television adverts that can be aired on local cable TV services.
At certain times of the year or when there’s a show on that is going to attract a large audience the price of advertising for that particular time can be increased dramatically. This is due to the amount of people watching the show which means this is the ideal time for companies to advertise their products to a large audience. For example every year when the final of the superbowl is on around 90 million people tune in to watch the game. To advertise during the superbowl companies have to pay 3 millions dollars to show a 30 second advert of the product they are selling. Companies pay this much to advertise their product during the superbowl because of the amount of people that will be watching their advert. In Britain the most expensive time to advertise was during the final of Britain’s got Talent. In the final of the 2010 show it cost Companies £250,000 for a 30 second slot due to the large audience that was watching the show.
Since the first broadcast technology has over the years had a huge impact on television advertising. When the first adverts were shown there was no way in skipping the adverts to get to the next part of the show. However a few years ago sky upgraded their sky box with a new box called sky plus. This allows people to pause live TV and record programmes that they don’t have time to watch. By being able to do this viewers can now fast forward the shows they have recorded or paused meaning they now don’t have to sit through adverts if they don’t wish too. This could have a negative effect for companies who advertise on the television because they will be paying money to advertise on the TV when possibly not many viewers will be watching due to not having to watch them if they don’t want to.
By doing this research I have done I have found out a lot about adverts which will help me with my advert. I have found out how long an advert normally lasts, what channels have adverts and how adverts have changed over the years. This research will help me with my advert as i now know how long my advert needs to last and that it needs to make the audience want to watch it because with technology such as sky+ people can now fast forward and pause TV.
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