Audience Research

For my audience research i decided to film some people answering my questions and got them to hold up a card with their answer. By doing this i can then find out who my target audience will be and what i will need to be in my advert to make in intersting to the audience.

By doing this audience research i now know who my target audience is and what i need to include in my adverts to make the audience watch them.

audience Feedback from Scott Doidge on Vimeo.

Audience Research Idea

For our audience research, me and my partner have decided to do something abit different rather than just get people to fill out a questionnaire. The reason we decided to do something different is because questionnaires are very boring and people don't really care about them so we decided trying a different method which might work or might not work.

For our audience research we have decided to still ask questions but we have got the public to answer the questions in a different way. Instead of just saying an answer me and my partner have made little cardboard signs that the people in our questionnaire can hold up when answeing the question. For example, if i asked the question 'what sport do you play'? the person i am asking would then hold up the sign which is the sport they play.

We will be filming when doing our audience research so we can then edit it together and post it on our blog. We are also filming our audience research so we can then watch it back and see what needs to be in our TV advert and what does'nt need to be in it.

Advert Plan

For mine and my partners TV advert we have decided to advertise a new energy drink. We want the product we are advertising to be easily recognised by the viewers so basing it around sport links the product we are advertising well.

We want to base our advert around 2 different sports. The 2 sports we have choosen to use in our advert is:-

> Rugby

> Football

The reason we have chose to base it around these 2 sports is because they are both popular sports so it will catch the audiences attention when the advert is shown on the TV because of sports that are on the advert. The other reason we chose to use these sports in our advert is because me and my partner are familiar with these sports and know what needs to go into our advert.

The plan for the football advert advert is to have a football player dribbling a football through cones where he messes up, he will then have a shot at a goal where he will miss.

The football player will then be filmed drinking an energy drink before he will then repeat the dribbling drill but this time do it well and end up scoring with his shot.

The final shot will be of the football player holding the energy drink while saying the slogan "Heatbeat Push The Limit".

For our second advert, which is based on rugby. We will have a rugby player who is going to do a training drill. Me and my partner are going to film a rugby player running through a ladder and then running to a number of different cones. Like our first advert the rugby player is going to mess up on the first attempt.

The player is then going to drink the energy drink before trying the training drill again where he will perform it successfully.

History and Development

For this piece of work i have done some research on television adverts since the first ever advert was broardcasted. I have written about how they have changed over the years and how much adverts cost to ait on the TV.

For my A2 media project I have decided to do a television advert. For this piece of research I will be looking at the history of adverts and how they have developed over the years and the development of technology since the first adverts were made.

The first ever TV advert was first broadcasted in the United States on the 1st of July 1941 by a watchmaker named Bulova. He paid $9 for his advert to be shown on the New York station WNBT before a baseball game. The first broadcast to be shown in the United Kingdom was on 21st of September 1955 on ITV which was advertising GIBBS SR Toothpaste.

The advertising industry has changed dramatically since the first advert was broadcasted. Adverts in the UK are now shown before and after TV shows and during them aswell. On the majority of channels advertising breaks are usually around every fifteen minutes of a show, so if there’s a show on for an hour twenty minutes of that show will be of adverts and forty minutes of the actual show. In the UK advert breaks usually last around 3 to 5 minutes allowing plenty of adverts to be shown before the next part of the show is on. In the 1960’s adverts would last around one minute whereas now they only last around thirty seconds, however there were only one or two adverts shown between and during shows compared to now where there are six or seven.

Until the early 1990’s, advertising on the television was only affordable for large companies. However desktop video has allowed many small and local businesses to produce television adverts that can be aired on local cable TV services.

At certain times of the year or when there’s a show on that is going to attract a large audience the price of advertising for that particular time can be increased dramatically. This is due to the amount of people watching the show which means this is the ideal time for companies to advertise their products to a large audience. For example every year when the final of the superbowl is on around 90 million people tune in to watch the game. To advertise during the superbowl companies have to pay 3 millions dollars to show a 30 second advert of the product they are selling. Companies pay this much to advertise their product during the superbowl because of the amount of people that will be watching their advert. In Britain the most expensive time to advertise was during the final of Britain’s got Talent. In the final of the 2010 show it cost Companies £250,000 for a 30 second slot due to the large audience that was watching the show.

Since the first broadcast technology has over the years had a huge impact on television advertising. When the first adverts were shown there was no way in skipping the adverts to get to the next part of the show. However a few years ago sky upgraded their sky box with a new box called sky plus. This allows people to pause live TV and record programmes that they don’t have time to watch. By being able to do this viewers can now fast forward the shows they have recorded or paused meaning they now don’t have to sit through adverts if they don’t wish too. This could have a negative effect for companies who advertise on the television because they will be paying money to advertise on the TV when possibly not many viewers will be watching due to not having to watch them if they don’t want to.

By doing this research I have done I have found out a lot about adverts which will help me with my advert. I have found out how long an advert normally lasts, what channels have adverts and how adverts have changed over the years. This research will help me with my advert as i now know how long my advert needs to last and that it needs to make the audience want to watch it because with technology such as sky+ people can now fast forward and pause TV.

Target Audience

For this piece of work I have put on my blog, I have written about who is going to be my target audience and the reasons for these choices.

The target audience for my energy drink is for males and females who play sport, of course anyone can buy this product but our main target audience is people who play sport as the product we are advertising is an energy drink. There is no age limit for my drink expect for children below the age of 3 due to the ingredients contained in the energy drink.

The reason I have decided to have both genders as my target audience is because both men and women play all kinds of different sports, so targeting both men and women would benefit the owners of the energy drink as they will be attracting a larger audience and it would benefit the customers because its targeted at both men and women.

I have decided not to have an age limit on my energy drink (expect for under the age of 3) because a large variety of energy drinks do not sell energy drinks to under 16’s because of some of the ingredients that the product contains. Our product is available to all ages because our product is more of a stimulant drink rather than an energy which means our product doesn’t contain all the high levels of ingredients such as caffeine that energy drinks such as Red Bull contain.

Making our product available to both genders and all ages is all well and good but our product needs to be affordable. To find out what the right price for our product we will need to do some market research and audience research to find out the prices of other energy drinks such as Lucuzade, Powerade and what type of people buy them and how much they are willing to pay for an energy drink. By doing this I will then be able to decide a price for my target audience.

Doing a lot of research on the internet it has helped me choose who is going to my target audience. Now I know who is my target audience I now need to plan my advert to make it apealing to both genders.