Audience Research Evaluation

For my evaluation on my audience research I will be writing about what I thought went well and what went wrong as well as what I could do to improve my research if I was to do it again.

For my audience research me and my partner decided to try something different, we decided to film the people who took our questionnaire and get them to answer questions using signs. We had never done this sort of thing before and didn’t know if it would work or not.

I thought that our audience research worked better than we first expected, the pictures on the signs were clear and the people who took our questionnaire said that they enjoyed it more than answering a questionnaire from a sheet of paper. One of the main reasons to why we decided to do something different for our questionnaire was because we didn’t want it to be boring for the people who were taking our questionnaire and we wanted them to take the questionnaire seriously instead of just ticking any box if we got them to take a normal questionnaire so we thought making it interesting would mean we would get better results.

I don’t think anything went wrong for our audience research. The idea worked very well and the participants enjoyed taking part.

There are a couple of things that could be improved for our audience research, the first would be for each question we could have had more signs instead of just four or five, and the second would be we could of asked more people to take part in our questionnaire. These would of given us more opinions and help make our research more accurate.

Overall my partner and I are very pleased with the way our audience research worked and if we had to do audience research again we would definitely think about using this idea again.